Friday, May 2, 2008

Are we still in the US?

Alright, its been awhile, so hopefully I'll make up for it with this rant....

I went to my local Wachovia bank today to deposit a check. While waiting in line, I noticed a six foot tall advertisement for their latest special deal. What the deal was, I couldnt tell you. Why? The sign was in Spanish. I spent 30 seconds scanning the room for an equivalent advertisement in English, but not luck. When I got to the teller, I commented on the sign to the teller, who advised me that there was in fact an English-language version of the sign... on the back of the Spanish one, facing the wall! She mentioned to me that a large number of their customers were Spanish speaking. I reminded her that a large number of their customers were English speaking too, and we arent going to bother pulling an advertisement off the wall and turning it around to read it. It was clear the conversation wasnt going to go anywhere, so I broke it off and left muttering to myself. The look in her eye said it all. I was racist for wanting signs that I can read in my own country.

I have begrudgingly become accustomed to dual signage, but Spanish-only is just too much for me to swallow. Obviously, Wachovia has the right to advertise to whatever demographic group they wish. However, if I'm not important enough to them that they are willing to bother putting up signs that I can read, it is my right to take my business elsewhere.

If there are still Spanish-only signs the next time I go in there, I am strongly considering withdrawing all my funds and moving to another bank.

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