In a project I have to complete for an IE class, I needed to collect information relating to a new car loan (interest rates, loan term, etc). I went to two seperate chevy dealerships, where I was instantly dismissed by the salesmen as soon as they learned I wasnt interested in buying a car. Dejected, I decided to try my luck at a Toyota dealership I had passed on the way to the second Chevy dealership.Not only was the salesman at the Toyota dealership MUCH friendlier than either of the chevy dealership, but within five minutes, he had all the information I needed to complete my project. He understood, unlike the chevy salesman, that I am going to graduate college someday. Someday, a 30 year chevy is going to die. And on that day, I am going to want to buy a new car.
If it werent for my unbreakable bond with GM, I would be unlikely to ever set foot in a chevy dealership again. I am the exception, not the rule. The average consumer has no brand loyalty. Turning a student away today is as good as turning away a customer tomorrow.
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